RTB Web & Social Analytics
The web has changed. It's no longer a one to many communication, where people just consume information being broadcasted. It's now a many to many channel, where people produce content, using social media technologies (such as videos, forums, blogs, chat, ratings, comments, voting, etc) to interact with other people. This brings a big challenge to your organization to take a part in this new reality, by providing such tools and technologies to your customers, but also to be able to analyze, understand and use the information produced by your customers to improve your business continuously and bring your brand closer to the customers.
What is RTB Web & Social Analytics?
It´s a powerful tool combining web analytics (visitors, visits, page views, etc) and social analytics (comments, ratings, social networks usage such as facebook or twitter). VILT has developed this vertical application on top of RTB (Real Time Biz) platform, providing you an integrated solution with web and social analytics data, helping you empowering your site if you´re using social media features and social networks to engage your customers, partners or employees.
Integration with Open Text ECM Suite
RTB Web & Social Analytics observes a high level of integration with the OpenText Web Content Management product suite, namely dedicated installers and out-of the-box configurations. RTB Web & Social Analytics enables a seamless integration, providing an integrated solution with web and social analytics data on all events that occur within OpenText Web Content Management products suite.